Critical illness cover

I need an introduction to critical illness cover

If you need an introduction to critical illness cover, look no further. We’ve partnered with the UK’s leading protection providers to bring you lots of the information you need to help you get started with critical illness cover.
 

 

 

Adviser guides


Critical Illness Guide from AIG
AIG know that every client is different. So they want to make their critical illness cover as flexible as possible.
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Critical Illness Adviser Toolkit from Legal & General
Helping you talk about critical illness cover.
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Zurich Critical Illness Select
Comprehensive critical illness cover for your clients
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Life & CI Quick guide
A quick guide to our Critical Illness cover products
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Customer case studies

Ian’s story
This case study from AIG tells Ian’s story – on behalf of his son Max – who was announced profoundly deaf moments after being born in May 2017.
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Alex’s story
In this case study from AIG, we learn about Alex who was diagnosed with colorectal cancer in June 2017 at the age of 66.
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James and Leanna’s story
In this case study from Guardian, we learn about James and Leanna, who had been meaning to get cover for a long time, but just didn’t do it. Then, out of the blue, Leana was diagnosed with cancer. What happened next was both remarkable and tragic.
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More client stories from Guardian
These customer-facing stories have been designed to make it easy for you to explain the unique features and definitions of Guardian’s policies.
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Dave’s story from Legal & General
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Emily’s story from Zurich

Why is having critical illness insurance so important? Emily, a Zurich customer, shares her story.
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Zurich - here for our critical illness customers when they need us most
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Jane’s story from Zurich
We completely forgot about the cover we bought.
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The power of protection: Doubly unlucky
A prime candidate for protection but didn’t realise its importance until he met Umbrella Protect adviser who suffered two accidents in the space of a few months.
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The power of children's critical illness insurance
Adding children to an adult’s life and critical illness policy has never been simpler – and the benefits can be huge…
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Jude Reynolds: I should have known better
Zurich’s children’s critical illness cover has many flexible features, one of which Jude Reynolds wishes she had encouraged her son to take advantage of
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Get started with Zenith

Zenith protection from PMS gives you access to 15 of the UK’s leading protection providers. Click below to get to know them and their offerings – and get started today.

Get to know the Zenith providers
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Regional Key Account Manager support


Your Regional Key Account Manager is here to help you get started with protection. From navigating the products and providers available with a PMS membership, to how you can embed protection into your firm’s processes, reach out to your Regional Key Account Manager today to get the support you need.

Find my Regional Key Account Manager

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