Guardian is a famous name in financial services with a long history of helping to protect families since 1821. We re-entered the market in 2018 with a single ambition; for every family to have protection that they truly believe in. We believe the only way to achieve that is if protection is sold with quality advice. That’s why we work exclusively with advisers.
Our brand promise is ‘Life. Made Better.’ We aim to make life better for everyone. Customers’ lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down. And advisers’ lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.