Guardian is a famous name in financial services with a long history of helping to protect families since 1821. We re-entered the market in 2018 with a single ambition; for every family to have protection that they truly believe in. We believe the only way to achieve that is if protection is sold with quality advice. That’s why we work exclusively with advisers.  

Our brand promise is ‘Life. Made Better.’ We aim to make life better for everyone. Customers’ lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down. And advisers’ lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice. 


Guardian Videos

Guardian - How it all began

Guardian - Life Made Better webinar

Guardian Intro video

Protection Builder 2.0

Our products

Get in touch

For a personal introduction to the benefits of a Guardian policy, please email [email protected] and we'll call you back.

Email: [email protected] 
Call: 0808 133 1821
LinkedIn: Guardian Financial Services 
Twitter: @guardian1821 

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