Welcome to Aviva

We offer a suite of protection solutions with the flexibility, benefits and options to cover a broad range of client needs: Life Insurance+, Critical Illness+ , Income Protection+ , Living Costs Protection, and Whole of Life Insurance+.

Clients who take out one or more of these products will also benefit from access to ‘Support Plus’ – a range of added-value, non-contractual benefits that can help them through difficult times. These include Second Opinion by Best Doctors®, BUPA Anytime Healthline, and Counselling and Carer Support provided by Workplace Options. Please remember that as these benefits are non-contractual, they can be withdrawn at any time. In addition, advisers are able to offer their clients the option of adding Global Treatment or Fracture cover to any of these products for an extra cost. Extra care cover can also be added to further enhance critical illness cover.


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Our online platform, Aviva Life Protection Solutions (ALPS) provides a seamless quote and application journey for both adviser and client, giving you the ability to place policies in trust immediately, online and completely signature-free.

With online business tracking and a high straight through process rate, we continue to look for ways to improve based on user feedback.

Full details can be found on http://www.aviva-for-advisers.co.uk/adviser/site/public/products/protection or by contacting your usual Aviva account manager.



  • Online trusts – Aviva offers a range of trusts, available online.
  • Added features and benefits – clients can benefit from a wide range of added features, including; Global Treatment, Extra Care Cover, Fracture Cover and Support Plus.  
  • An efficient, time-saving application process through ALPS allowing a single product and/or multi-benefit product sales.
  • Quote edit facility – a broader range of edit options, so advisers can refine a basket of products to meet their clients’ needs. Advisers can also use Aviva’s copy product facility to compare the same product with slight variations quickly and easily without the need to start a new quote.
  • A flexible service proposition to support advisers online or through our contact centres, with the option to print documents when required.
  • Expert support at every stage –Aviva’s in-house expert underwriting engine and enhanced underwriting journey have been designed to deliver a smooth and efficient journey for your advisers and their clients.
  • Real-time case management – Putting advisers in control, this provides the ability to easily track cases from start to finish and offers a range of notifications to manage cases effectively, enabling appropriate and timely actions.
  • Streamlined medical evidence process – clients can send electronic signatures to Aviva, allowing them the authority to request medical evidence from their GPs. This significantly reduces delays and improved decision times. 
  • A claims philosophy that extends beyond the payment of a claim – Aviva is there to support your clients and their families through difficult times. For those who have sadly lost a loved one, Aviva provides more than just a life insurance payment. They offer guidance to help with the financial, practical, legal and emotional side of bereavement.
  • Trusted brand – Complete ease of purchase with the support of a name your clients can trust. Aviva is a financially strong company, with vast experience in this market.

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