At VitalityLife, we make sure you've got more to offer your clients.

We've created different types of cover to protect the things that matter the most to your client - from their mortgages, to their children’s education to their family businesses.

We make sure you can sell the right cover and grow your business.


Vitality Videos

Understanding Vitality Shared Value Insurance

Claims Testimonial - Protecting Your Loved Ones with VitalityLife


Life Cover – Life Cover pays out a lump sum cash payment if your client dies or is diagnosed with a terminal illness.

Serious Illness Cover - Our comprehensive Serious Illness Cover Plus provides cover for 182 conditions. We base the size of the payout on the severity of the condition.

Income Protection Cover Income Protection will replace a percentage of your client’s salary if they become unable to work due to illness, injury or disability.

Mortgage Serious Illness Cover – Change the mortgage protection conversation with our simple, easy-to-access and comprehensive Mortgage Plan.

Later Life Options - Our Later Life Options could help your clients better prepare for age related conditions. Find out more about this unique feature available on Serious Illness Cover.

Why VitalityLife?

Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.

At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.

With our Optimiser your clients will receive our best available premium on our award-winning cover, and by taking steps to look after their health they can keep their premiums low. This helps make the cost of cover more affordable for everyone.

When your client adds Optimiser to either their Personal Protection Plan, Business Protection Plan or Relevant Life Plan they’ll receive our best available premium:

• Up to 30% lower than our standard premium on fixed-term cover – dependent on your clients’ age and the length of their term.
• Up to 40% lower than our standard premium on Whole of Life Cover – dependent on a variety of factors including clients’ age.

This discount only applies to their premium. Depending on your clients’ monthly premium, an additional fee of £4.75 per month may apply to unlock Vitality Plus – our extended range of discounts and rewards.

On top of our award-winning cover, we cover more conditions than any other insurer and in 2020, we paid out £91.6m in claims and 99.6% of all life claims*.

It’s the way insurance should be.

Making it easier for you to do business with us

We’ve developed a wide range of online tools, making it easier for you to do business with us. Discover what conditions are covered by Vitality Serious Illness Cover with our Conditions Covered Tool, demonstrate the importance of Income Protection in just 60 seconds with our Income Protection Reality Checker Tool, and see what savings your clients could make with our Discounts and Savings Calculator. 
Visit our adviser tools page for so much more. 
For a full suite of VitalityLife literature remember to visit our Literature and Tools website. You can also register on our online self-service literature ordering system where you can actively order the literature you need. 

Good health is good business

We provide Business Protection that helps your clients safeguard the future of their business against losing someone vital. We aim to provide cover that is relevant to your clients’ business needs and most of all pays out when they need it to. 
Find out more about our Business Protection solutions 

Useful links -

Visit the VitalityLife Website
VitalityLife Videos
Vitality Discounts and Rewards 
Business Protection
Vitality Optimiser
Vitality Adviser LinkedIn
Vitality Adviser Twitter
Vitality Literature and Tools


Contact us

General enquiries

Commission enquiries

  • Telephone: 0345 601 0072 - Lines are open Mon to Fri, 8.30am to 5.00pm
  • Fax: 0870 240 0937
  • Email: [email protected]


  • Telephone: 0345 601 0072 ‐ Lines are open 8.30am to 6pm Mon – Thurs, and 8.30am to 4.30pm Fri
  • Fax: 0800 028 5222
  • Email: [email protected]


  • Support Telephone: 0800 012 1796 - Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 5pm Fri 
  • Email - [email protected] 

Prestige Service 

  • Telephone: 0345 6027 457 - Lines are open Mon to Thurs, 8.30am to 6.00pm and Fri, 8:30am to 5pm 
  • Email: [email protected] 

For all other enquiries, please contact your dedicated National Account Manager or visit the Vitality Adviser webpage.​ 

 *Calls to 07 numbers cost up to 20p per minute from landlines, and up to 55p per minute from mobiles plus your phone company’s standard access charge.

Tools & Calculators