Overview
Life Cover – Life Cover pays out a lump sum cash payment if your client dies or is diagnosed with a terminal illness.
Serious Illness Cover - Our comprehensive Serious Illness Cover pays out on over 170 different conditions. We base the size of your clients payout on how severe their conditions is.
Income Protection – Income Protection will replace a percentage of your client’s salary if they’re unable to work because of illness, injury or disability.
Mortgage Plan – Change the mortgage protection conversation with our simple, easy-to-access and comprehensive Mortgage Plan.
Dementia and FrailCare Cover - A unique feature available to add at the start of your clients Serious Illness Cover term. Dementia and FrailCare Cover supports your client’s independence in later life with cover for Dementia, Alzheimer’s, Parkinson’s, stroke and frailty.
Why VitalityLife?
Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.
At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.
With our Optimiser your clients will receive our best available premium on our award-winning cover, and by taking steps to look after their health they can keep their premiums low. This helps make the cost of cover more affordable for everyone.
When your client adds Optimiser to either their Personal Protection Plan, Business Protection Plan or Relevant Life Plan they’ll receive our best available premium:
• Up to 30% lower than our standard premium on fixed-term cover – dependent on your clients’ age and the length of their term.
• Up to 40% lower than our standard premium on Whole of Life Cover – dependent on a variety of factors including clients’ age.
This discount only applies to their premium. Depending on your clients’ monthly premium, an additional fee of £4.75 per month may apply to unlock Vitality Plus – our extended range of discounts and rewards.
On top of our award-winning cover, we cover more conditions than any other insurer and last year, we paid out £66m in claims and 99.5% of all life claims*.
It’s the way insurance should be.
Making it easier for you to do business with us
We’ve developed a wide range of online tools, making it easier for you to do business with us. Discover what conditions are covered by Vitality Serious Illness Cover with our Conditions Covered Tool, demonstrate the importance of Income Protection in just 60 seconds with our Income Protection Reality Checker Tool, and see what savings your clients could make with our Discounts and Savings Calculator.
Visit our adviser tools page for so much more.
For a full suite of VitalityLife literature remember to visit our Literature and Tools website. You can also register on our online self-service literature ordering system where you can actively order the literature you need.
Good health is good business
We provide Business Protection that helps your clients safeguard the future of their business against losing someone vital. We aim to provide cover that is relevant to your clients’ business needs and most of all pays out when they need it to.
Find out more about our Business Protection solutions
Useful links -
Visit the VitalityLife Website
VitalityLife Videos
Vitality Discounts and Rewards
Business Protection
Vitality Optimiser
Vitality Adviser LinkedIn
Vitality Adviser Twitter
Vitality Literature and Tools