Deliver Better Protection Advice with CIExpert
Selecting the right critical illness policy has never been more challenging. With insurers continually enhancing products, changing definitions and introducing new benefits, advisers need more than just price comparison tools - they need confidence that every recommendation delivers genuine value for their clients.
That's where CIExpert comes in.
CIExpert is the UK's leading protection and critical illness comparison platform, designed to help advisers confidently identify the most appropriate protection solutions while improving efficiency, strengthening compliance and enhancing the client experience.
Compare Value – Not Just Price
Premium is only one part of the conversation.
CIExpert enables advisers to compare the quality and breadth of critical illness cover, ensuring recommendations are based on the value of protection provided rather than simply the lowest premium.
Using sophisticated analysis and incidence statistics, the platform ranks policies according to the conditions clients are most likely to claim for, helping advisers tailor recommendations to individual needs and circumstances.
Market-Leading Comparison Tools
CIExpert provides advisers with access to an unrivalled suite of resources, including:
- Critical Illness Comparison Services: Comprehensive policy comparisons based on cover quality, definitions and real client value.
- Insurer InsightZone: Exclusive insurer insights, product updates and technical guidance to help advisers stay ahead of market developments.
- Knowledge Base: An extensive, continually updated library covering technical information, product changes and best practice guidance.
- Policy & Conditions Databases: Detailed information on policy wordings, covered conditions and insurer approaches, all in one place.
- Portal Integration: CIExpert is already fully integrated with iPipeline's SolutionBuilder and UnderwriteMe's Protection Platform
Together, these tools & services remove uncertainty from the advice process and provide advisers with the confidence to recommend the right solution every time.
Stronger Compliance, Greater Client Confidence
Meeting Consumer Duty and compliance expectations has never been more important. CIExpert helps advisers demonstrate why a particular recommendation is suitable through robust comparison evidence and a clear audit trail.
The CIExpert platform also generates professional client reports in minutes, providing transparent, easy-to-understand comparisons that explain exactly why the recommended policy offers the best fit. This not only strengthens compliance but also builds trust and confidence with clients.
Exclusive Support
When you access CIExpert your advisers receive exclusive support, practical guidance and dedicated training designed to help them maximise the platform's capabilities and integrate it seamlessly into your advice process.
Experience CIExpert for Yourself
Discover how CIExpert can transform your critical illness advice with an Exclusive First Month Free* Offer.
To register or find out more either speak with Paul Roberts, Propositions & Distribution Director on [email protected] or
Email: [email protected]
Telephone: 020 3771 4607
Take your protection advice to the next level with CIExpert helping you deliver better outcomes for every client - every time!
- * First Month Free Offer is available to new CIExpert subscribers or those who've not had an active CIExpert subscription in the last 12 months ***
Sign Up: https://app.ciexpert.uk/signup/50?fmf