What systems are in place for advisors to be notified if premiums have been missed?
Our Existing Business System Agent Hub is available within OLP Connect, for a standard agent it will show all business on their agency number and aid client retention as they can see any payment issues/status changes with policies under their agency number too.
There are different levels of access so individuals can be granted access at a firm (FRN) level to this as well – with the firm principal's permission.
The onscreen widget boxes show polices in various stages of cancellation from a direct debit bounce to a cancelled from outset.
Every agent has the facility within their correspondence settings to grant us the ability to email them a lapse notification – this will let them know that there is new information to view on EBAH. It could be a lapse, it could be a first bounce, they need to log in to check this.
Client Retention Page
Distribution Quality Management programme | Legal & General (legalandgeneral.com)
Existing Business Training Videos – they are available as you scroll down the Webinar page
CPD Academy | Protection | Legal & General (legalandgeneral.com)
What processes, system and guidance are in place to support advisors with customer retention?
As long as an agent is set up for lapse notifications our EBAH system will notify them of any premium issues or policy changes so they can be kept up to date. We will tell them if Direct Debit Mandate has been cancelled and whether a Declaration of Health is required.
We have a DDM reset calculator which enables them to securely send us a DDM online using their OLP Connect log in details. They can only do this if there is no DOH requirement – the DDM calculator is on our Client Retention Page.
In addition to this if a client calls into Legal & General looking for assistance with their policy that would lead to an alteration or flex we cannot do – we refer these intermediary clients directly back to the intermediary.
Is there a ‘premium holiday’ option available for customers?
As you may be aware, at the beginning of the pandemic, we introduced the option of a 3 month payment holiday to customers who reached out to advise they were struggling with their premiums. This was initially introduced as a temporary option during the COVID-19 pandemic.
As we are always looking to continually support our customers including those who are vulnerable we decided to make this a permanent offering moving forward. To be eligible, the policy cannot be more than one month in arrears, the policy will need to be paid for at least 6 months and have more than six months left on the term. Customers will need to request this direct from Legal & General. Customers can only exercise this feature once.
Are there any other retention strategies available?
At Legal & General we look to help intermediaries improve their overall business efficiency so have created a Distribution Quality Management Programme – please see the link below:
1933748_dqm-sales-aid_v5.0.pdf (legalandgeneral.com)
Do you send annual statements to the customers and do the advisors also receive a copy?
From May 2024 we have been communicating with every single one of our customers, about the products they hold with us, on a three-year cycle to encourage them to:
- check their cover still meets their needs,
- contact their advisers for any changes they need to make,
- and to remind themselves of the benefits of their policy.
Our solution is customer-centric so customers will hear about all their products in one communication, including added benefits, either by email, SMS or letter – depending on the details we hold for them.
From here, customers are directed towards My Account where they can interact with a full view of their policy features and information – from a high level view of their cover amount and premiums, PDF copies of their policy documents, to a list of the features and benefits within their policy and an interactive FAQ.
More and more customers are choosing to use My Account, and it’s proving to be the preferred channel of choice. We’re continuously evolving and making updates to the platform and functionality to support customers, including:
- make and track a claim online,
- virtual assistant webchat,
- easy navigation,
- premium payment history,
- support when a customer requests to cancel their policy to guide them towards features and benefits such as Waiver of Premium.
At this stage Advisers do not receive a copy but is being looked into how we do this – possibly through our existing business adviser hub, but this is part of a longer-term programme.